Chris Martinez

I'm Christopher "Chief" Martinez, a Creative Producer, Director, and Photographer based in Los Angeles with more than 12 years of experience creating campaigns and visual stories across sports, music, culture, and commercial brands.

I've built my career by earning trust, documenting artists, athletes, and moments as they happen. I bring that same instinct and authenticity into the campaigns and projects I direct and produce. My work has included collaborations with brands such as Wilson, Alaska Airlines, and Hat Club, as well as artists and athletes including Freddie Gibbs, The Alchemist, Chris Paul, Tom Brady, and Jerry Rice. .

My approach blends the honesty of documentary photography with a cinematic eye for storytelling. Whether I’m directing a campaign, photographing a live moment, or building a project from concept through production, the goal is always the same: Create work people remember.

I’m based in Los Angeles and available for projects worldwide.

Let's build something together!
For projects, commissions, and collaborations:
chief@chiefmartinez.com